Our Story

My husband and I created Diddalidoo soon after we became proud parents to our son Jordan Alexander in February 2011. As new parents, we were excited to show our precious Jordan the world. We soon realized, the world was not as baby friendly as we had hoped. There were days we just needed to get out of the house and could not decide where to go. We didn't feel comfortable at coffee shops because of the glares from other patrons, especially with crying baby, stroller and all necessary baby gear in tow. We strolled the mall, but felt that Jordan was stuck in the stroller unable to develop his motor or social skills. We visited several play centers, but we couldn't find one that completely fit our needs at this time in our lives. Some were focused for older, more active kids and too risky for babies to be around. Others were on a once a week class schedule and Jordan seemed to nap right before class time. Being new parents and concernced about cleanliness, we felt that certain play centers did not have cleaniness as their top priorty. We felt there was more that could be done for babies and parents of young children, so we set out to fill that void. Diddalidoo became our solution.

As parents, we believe that the early years of a child’s life are the most formative. Building a positive and supportive foundation early in a child’s life is essential for a child’s growing independence. In addition, we wanted to create a place to provide a supportive, positive, and resourceful environment for parents. All the while ensuring a fun place for young children to learn, explore, socialize and benefit from the nurturing environment.

Michael and I are local to the San Francisco Bay Area. I am originally from San Bruno and graduated from San Francisco State with a Bachelor of Science in Kinesiology-Concentration in Human Movement Studies. Michael was born and raised in San Francisco and graduated UC Davis with a Bachelor of Science in Managerial Economics. He is currently a Realtor with Coldwell Banker serving the San Francisco/Peninsula Area.

Our ultimate inspiration for Diddalidoo comes from the love and laughter that we experience daily with Jordan and our two dogs, Rocky and Bruiser. We hope you and your family create many happy memories at Diddalidoo. We welcome any suggestions or ideas you may have in enhancing your Diddalidoo experience.

Happy Parenting,

Bernice Soon

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